Commentary: Biden has found his pro-democracy messaging. Now he needs to reinforce it
by Bruce I. Newman and Todd P. Newman, Chicago Tribune
Jan 25, 2022
2 minutes
As 9/11 was unfolding, a relatively new president, down in the polls shortly after getting into office, George W. Bush, skyrocketed in the polls because of his clever use of branding and marketing. He became the icon for confronting the “all evil” that was behind the first attack on U.S. soil since the attack at Pearl Harbor.
What makes a great leader can be seen if we
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