Roku doubles down on LA as it makes big programming push
When the Roku Channel launched five years ago, it was a minnow in a sea of streaming giants. The free, ad-supported service started small, offering nearly 500 hours of licensed programming with mostly older films like as 1984's "The Karate Kid" and the comedy "Legally Blonde." The streaming channel mostly seemed like a footnote to the San Jose firm known for supplying software and devices that ...
When the Roku Channel launched five years ago, it was a minnow in a sea of streaming giants.
The free, ad-supported service started small, offering nearly 500 hours of licensed programming with mostly older films like as 1984's "The Karate Kid" and the comedy "Legally Blonde."
The streaming channel mostly seemed like a footnote to the San Jose firm known for supplying software and devices that help consumers navigate Netflix, YouTube and other streaming services.
No more. Roku Channel is now the industry's fifth most popular streaming service, according to Activate Consulting, with 80,000 on-demand shows and movies, more than 200 live TV channels and an
