The Innovator’s Dilemma

WE’D ALL LIKE TO INJECT MORE creativity into our work—the chance to stretch, learn new things and expand our skill sets. But too often, we hold ourselves back: What if it doesn’t work? What if no one listens? Or cares?

But Seth Godin, author of says, “The best way forward is to forget about winning in the short run.” Instead, he believes we should concentrate on learning from what our audience tells us. That’s how we can innovate and create