MOTO GUZZI V50
Dec 13, 2021
3 minutes
WORDS: STEVE COOPER
PHOTOS:
GARY‘D’ CHAPMAN
USP: aka Unique Selling Point, Brand Identity, Corporate Image and much more are typical of how business subliminally imprints its products on our subconscious minds and Moto Guzzi is no exception.
Even if the official logo is an eagle above the name, for most us it’s the unique profiles of that iconic engine that almost screams ‘Guzzi’! That singularly exclusive transverse, air-cooled, V-twin motor packaged between two wheels first saw the light of day back in
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