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  • The Christian Science Monitor

    France’s textile capital tries eco-friendly fashion to get back in style

    by Colette Davidson Dec 15, 2021 4 minutes

    Strips of used, donated bicycle tires lie stacked in a pile on a flat work surface in a labyrinthine warehouse in this northern French town. Soon, the tires will be washed, perforated for buckles, and assembled into smart, sturdy belts. 

    They aren’t the only upcycled product created by La Vie est Belt. The textile company also takes used sheets to make men’s and women’s underwear, and even sells a DIY kit for customers to make their own undergarments.

    “French people like these products because they’re original, but also because they make a positive impact and have a history,” says Hubert Motte, who founded La Vie est Belt in 2017 at the age

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