DOES YOUR BRAND RESONATE WITH KIWIS?
Humour and Connection to Nature are the two lead characteristics demonstrating Kiwiness according to new ‘The Kiwi Codes’ research by TRA.
The research and insights agency asked a representative sample of over 4,000 New Zealanders about their attitudes to themselves, businesses, and brands post-pandemic.
Humour and Connection to Nature took out the top two spots with almost 60 percent of those surveyed claiming they feel very strongly that both attributes speak to them as New Zealanders.
Now in its third consecutive year, the survey provides a clear insight into Kiwi cultural codes and reflects what New Zealanders have in common as a nation, and what is unique and enduring.
The six Kiwi Codes – Individuality, Earned Success, Social Equivalence, Outward World View, Connection to Nature and Humour – are characteristics
