The New NEGRONI STYLE
Nov 17, 2021
4 minutes
By JARED PAUL STERN
When the Negroni trend first started to peak several years ago, it was still something of a “secret handshake” as Bon Appétit put it, a sign to bartenders, and fellow drinkers, that you were a man of substance, well travelled and wise to the ways of the world. Now we have an annual Negroni Week and whole bars dedicated to amaro, the bitter liqueur that makes up the classic Negroni’s key component — the other two being gin and vermouth — and yet the Negroni has somehow only increased in insider status, blossoming into a symbol of personal style for well-dressed gentlemen everywhere.
How has the Negroni kept from being bastardised? For one thing,
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