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    Michael Hiltzik: Think the name Crypto.com Arena will make cryptocurrencies legit? Think again

    There’s something endearing, even adorable, in the faith shown in the power of a sports arena‘s name. Take the excitement about the rechristening of Staples Center, where the NBA Lakers and Clippers play, as Crypto.com Arena. The change will take place on Christmas Day. To Kris Marszalek, chief executive of Crypto.com, that will be a red-letter day. “In the next few years, people will look ...
    by Michael Hiltzik, Los Angeles Times Nov 18, 2021 6 minutes

    There’s something endearing, even adorable, in the faith shown in the power of a sports arena‘s name.

    Take the excitement about the rechristening of Staples Center, where the NBA Lakers and Clippers play, as Crypto.com Arena.

    The change will take place on Christmas Day. To Kris Marszalek, chief executive of Crypto.com, that will be a red-letter day.

    “In the next few years, people will look back at this moment as the moment when crypto crossed the chasm into the mainstream,” Marszalek told my colleague Sam Dean from his home in Hong Kong.

    “It’s a bit of a match made in heaven,” said Dan Beckerman, chief executive of AEG, the arena’s owner. He called Crypto.com “an innovative, forward-thinking company to help us chart a course for the future of sports and entertainment events.”

    Beckerman has a vision, all right. A vision of dollar signs. Somehow he got Crypto.com to pay more than $700 million over 20 years for the arena

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