Los Angeles Times

Tyler, the Creator, proves the power of risk-taking and brand-building at Day N Vegas

It was show-and-tell time for Tyler, the Creator. Having paused to take a breath about half an hour into his headlining set Sunday night at the Day N Vegas festival, the Los Angeles-based musician and designer began going through the glittering chains he was wearing around his neck, identifying which of his albums had inspired each piece: Here was a chain for his latest, "Call Me If You Get ...

It was show-and-tell time for Tyler, the Creator.

Having paused to take a breath about half an hour into his headlining set Sunday night at the Day N Vegas festival, the Los Angeles-based musician and designer began going through the glittering chains he was wearing around his neck, identifying which of his albums had inspired each piece: Here was a chain for his latest, "Call Me If You Get Lost"; here was a chain for "Igor," which came out in 2019.

And here was a chain for "Cherry Bomb," the opinion-splitting 2015

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