TRIUMPH’S LONG Dirt Road
Triumph has confirmed plans to significantly expand its existing model line with an all-new range of motocross and enduro models. Available alongside the Tiger and Scrambler adventure range that is currently part of the firm’s lineup, the new models will also be the starting point for a completely new racing program in the MX and enduro terrain racing classes.
The news raised a few eyebrows all around the world, however Triumph’s decision is aimed fair and square at the most lucrative market in off-road bikes sales: America. Sales there have exploded in the last number of years. In 2020, 46.5 percent more were sold than in 2019. The first quarter of this year shows an increase of 45.4 percent compared to 2020. And market research says there’s still room for new players.
Looking back at Triumph’s history, building expertise in all-terrain motorcycles is nothing new and can be dated all the way back to the early days of the company.
In the first world war, Triumph supplied more than 30,000 motorcycles to the allies, followed by about 46,000 in World War II. Triumph-branded machines were not an uncommon sight in the 1930s off-road racing scene, either, participating in major events like the Scottish and International Six Days Trials.
But Triumph’s glory days in off-road bikes wouldn’t really
