Influencer Jenny69 calls herself a 'buchona.' How a narco-inspired style came to rule social media
When the beauty influencer known as Jenny69 debuted her first single on YouTube at the end of September, it immediately went viral — though probably not for the reasons she'd hoped. "La 69" features a catchy enough tune: some evocative Spanish guitar licks set against a backdrop of head-bobbing corrido tumbado. In the video, the singer wears eye-catching outfits that reveal what God and a good plastic surgeon gave her. But the flat delivery — Jenny69, to put it kindly, cannot sing — inspired an internet pile-on.
At one point in the tune, Jenny, who was born Jennifer Ruiz in Riverside, California, shouts out the Inland Empire. Viewers on YouTube responded by offering condolences to Riverside in the comments. The criticisms in no way dissuaded Ruiz from releasing a very sexy club mix of the tune last week.
Her future as a singer may be limited, but Ruiz has nonetheless made a strong statement — with her style.
In the video, which, as of this writing, has more than 9 million views, she appears in a sleek white suit and equally sleek white cowboy hat. Her heels are impossibly high and her bejeweled fingernails impossibly long. Her makeup is flawless. And, above her bounteous cleavage, she displays a sparkling pendant bearing the outline of an AK-47. In a graphic that accompanies the single's release, Ruiz cradles a resplendent rooster.
Jenny69, "la chingona que salio de Riverside" — the badass who came out of Riverside, in English — as one of
