Having been in business since 1981, around five years ago Liquorland set out to step away from the traditional liquor market and benchmark themselves as a great retailer – not just within the sector, but full stop. “We had meetings to discuss what great retail looks like, regardless of what city you’re in,” says CEO Brendon Lawry. “After a whole bunch of discussions, it all came back to the experience that the customer has in store. The better we plan an experience that customers talk about positively, the better our future will be.”
PREMIUM BRANDING
Although reaching 40 is a significant milestone for any business, Liquorland continues to look