At the end of 2019, Sky had enjoyed great success with its ‘Life Needs More Sport’ summer campaign, with the fondly referred to ‘streaking baby’ TVC going on to be lauded as New Zealand’s Favourite Ad of the Year. Mimicking the iconic streaking we often see at sporting events, in the ad the main talent – a cheeky toddler – escaped his dad and sprinted down the beach, bearing all. Accompanied by the ’60s classic Let It All Hang Out by The Hombres and commentary from Ian Smith, it perfectly captured the joy of sport and the carefree spirit of a Kiwi summer.
But although Sky is synonymous with sport, the entertainment company knew it needed to play a
