‘“Lost and Found” has the strongest recall of any TVC we’ve run.’
Carolyn Schofield
When an ad for a predominantly regional electricity supplier is met with such feedback as “It doesn’t feel like an ad” and “Don’t tell anyone this, but I cried”, you know a successful campaign has been pulled off. And with their 90-second TVC ‘Lost and Found’, which debuted in October last year, that’s exactly what Trustpower achieved.
With emotional advertising front of mind, Trustpower teamed up with agency Art & Industry to develop the concept. Chris Dudman was enlisted to direct and Age Pryor was given the difficult task of
