Clare Winterbourn was just five hours away from her flight to New Zealand when the borders were slammed shut in response to the COVID-19 outbreak in NSW. Winterbourn, founder and CEO of talent agency Born Bred Talent and Born Bred Creative, was planning to relocate to Auckland for 12 months to focus on the growing business there.
“The growth opportunities in New Zealand are astronomical,” says Winterbourn.
“We’re heading into the New Zealand market with a large-scale creative focus and providing the New Zealand market with different creatives and different strategies.
“There are so many New Zealand brands now trying to break into the Australian market, and there are also a lot of Australian brands which are now looking to New Zealand where previously it may not have been such a huge focus.”
Born Bred first put its footprint in New Zealand in 2019 but quickly scaled back to focus on Australia because of the pandemic. That hasn’t stopped the growth from the market, and after being able to put some focus back into New Zealand, it now represents 30% of Born Bred’s revenue.
Other Australian agencies are noticing the opportunity across the ditch,
