The European Business Review

HUMANISING ROBOTS INCREASES CONSUMER SATISFACTION AND FORGIVENESS OF THEIR FAILURES

Organisations have started to adopt the use of service robots at an increasing pace.

The International Federation of Robotics, for example, found that there was a 61-percent increase in the sales of service robots in 2019. As service robots clearly become more prevalent, the next challenge concerns whether they should be made more humanlike. The New York Times, for example, recently published an article entitled “Should Robots have a Face?”. Anecdotes reported in that article suggest

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