The Covid-19 pandemic has led many corporations to retrench in the short term—but the saying goes that no matter large are the turbulent times, companies must re-relaunch their going concern fast – and in particular, their innovation pipeline if they want to pre-empt long-term performance erosion.
This narrative of « agile innovation » has proven right in previous crises such as the 2000 internet bubble or the 2008 financial crisis. It also holds at covid time, but with a twist : it has become second to the benefits of scaling a twin transformation of digitization and better sustainability practices.
A fringe of resilient
