The European Business Review

CRISIS? WHAT CRISIS? Why European companies should double down on Al now

Whether it's a global pandemic, a major geopolitical conflict nearby, or now a rise in inflation that slowly resembles that caused by the oil shock of the 1970s, this significant turbulence points to a higher risk of economic recession. The emerging consensus among economists is that the odds of a recession are overwhelming in the eurozone by the end of 2022. Although the United States may be able to escape with a serious slowdown, the China growth engine has never been so fragile.

ROARING OUT OF CRISIS

The risk of recession is a clear warning that companies need to prepare for much greater resilience in the months ahead. But while recessions often hurt, it's often because companies are ill-prepared. Previous crises actually teach us an important lesson, which is that a crisis is also a unique time to reset the clock; and for the best-prepared firms, it is a strategic opportunity to weather the storm and quickly rebound beyond.

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