Table Top and Covid19 – IT’S NO LONGER AN EASY GAME!
The game industry has long left behind children and adolescents as their key client segment and instead has followed Generation X and Millennials into their adulthood with ever more sophisticated games and higher price tags
The board game industry has been growing above 10% p.a. and reached an annual value of USD10bn. The USA has become the largest market followed by Germany, UK, France, Italy and Spain. Even people in Asian countries like Japan, Korea, and China have discovered the joy of sitting around a table drawing cards and rolling dice to collect victory points or push military counters. The game industry has long left behind children and adolescents as their key client segment and instead has followed Generation X and Millennials into their adulthood with ever more sophisticated games and higher price tags. Mark Zuckerberg and Reid Hoffman have made no secret that they are lovers of classic board games such as Catan and Risk.
Naturally, one would expect that the lockdown phase in many European and Asian countries would have led to a growth bonanza in the industry where people sit at home,
