As a consequence of Hyperconnectivity, tremendous growth of iOT and mobile technology expansion, data is becoming highly accessible to companies : large, multiform, multi-channel and available more and more quickly.
Paradoxically, this explosion of data, supporting decision making at multiple levels, also adds complexity to it. Managers find themselves in an environment full of uncertainty and requiring immediacy, flawless situational intelligence and highly flexible systems.
To handle this complex environment, companies need to push the boundaries of information systems by integrating highly cognitive capacities. More than ever, the cognitive is crucial nowadays to create value. Reasoning on data allows us to capitalize on a rare and vital resource for companies: knowledge! If we consider that data only supports decision making