Fox News gets into the weather business. Will climate-conscious viewers take it seriously?
Whenever consumers are asked to name their primary reason for tuning into a TV newscast, the No. 1 answer is always the weather.
Cable news channels of every political stripe see their ratings rise when a weather event occurs, and climate change is increasing their severity and frequency.
It's why Fox News Media is investing more than $10 million in a new digital service called Fox Weather that will be available as a free, live, 24-hour ad-supported streaming video channel available as a mobile app and on internet-connected TVs through services such as Tubi. It will also be seen on over-the-air TV stations reaching 26 million homes.
The service launching Monday will test the elasticity of the Fox News brand name.
While the flagship news network at Rupert Murdoch's Fox
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