Consumer Confidential: Facebook, fooling no one, may be going for a new name
There are two things wrong with Facebook's reported plan to change its name to better reflect its role in the high-tech "metaverse." First, the metaverse? Seriously? Second, who do they think they're fooling? It's still Facebook, for goodness sake, that monstrous, monopolistic company that wants to undermine your privacy at every turn, spread lies and, Big Tobacco-style, hook young people for ...
There are two things wrong with Facebook's reported plan to change its name to better reflect its role in the high-tech "metaverse."
First, the metaverse? Seriously?
Second, who do they think they're fooling?
It's still Facebook, for goodness sake, that monstrous, monopolistic company that wants to undermine your privacy at every turn, spread lies and, Big Tobacco-style, hook young people for life on its digital products.
"Consumers are not stupid," said Jan-Benedict Steenkamp, a marketing professor who specializes in branding at the University of North Carolina at Chapel Hill.
By which he means Facebook's nearly 3 billion users worldwide are
