NPR

Why the Salesforce CEO wants to redefine capitalism by pushing for social change

Salesforce CEO Marc Benioff is an evangelist for stakeholder capitalism — the belief that companies should be driven by more than profits: They should also take care of the broader social good.
Salesforce CEO Marc Benioff speaks onstage during the TechCrunch Disrupt San Francisco event in San Francisco on Oct. 3, 2019. Benioff is a proponent of stakeholder capitalism, the belief that companies must look out for the broader good.

When Texas enacted a controversial ban on most abortions in September, Salesforce CEO Marc Benioff sent a message to his staff in the state, punctuated with a heart emoji.

"Ohana if you want to move we'll help you exit TX. Your choice," Benioff wrote in a tweet, using the Hawaiian word for family.

It was a rare instance in which a CEO weighed in on a policy that sparked a political and legal firestorm. On Friday, the Justice Department announced it would ask the Supreme Court to put on hold Texas' restrictive abortion law until legal challenges are addressed.

has sparked handwringing insocial issues and public policy on behalf of their on customers, employees and shareholders?

You’re reading a preview, subscribe to read more.

More from NPR

NPR3 min read
How Much Should I Spend On A Wedding Present? Life Kit's Tips Of The Month
Our April roundup of expert advice includes a nifty negotiation tactic, guidance on how to prevent digital eye strain and why you should travel during 'shoulder season.'
NPR2 min read
Military Families In Hawaii Spark Trial Over 2021 Jet Fuel Leak That Tainted Water
A trial for a mass environmental injury case begins in Hawaii on Monday, more than two years after a U.S. military facility poisoned thousands of people when it leaked jet fuel into drinking water.
NPR6 min read
8 Tracks: Beyond The Grave, Johnny Cash Still Shows Us How To Make Music
A new Johnny Cash song got NPR Music producer Lars Gotrich thinking about music released after a beloved artist dies. Check out "Well Alright," plus new music by Arooj Aftab and Tems on 8 Tracks.

Related Books & Audiobooks