Why the Salesforce CEO wants to redefine capitalism by pushing for social change
Salesforce CEO Marc Benioff is an evangelist for stakeholder capitalism — the belief that companies should be driven by more than profits: They should also take care of the broader social good.
by David Gura
Oct 16, 2021
4 minutes
When Texas enacted a controversial ban on most abortions in September, Salesforce CEO Marc Benioff sent a message to his staff in the state, punctuated with a heart emoji.
"Ohana if you want to move we'll help you exit TX. Your choice," Benioff wrote in a tweet, using the Hawaiian word for family.
It was a rare instance in which a CEO weighed in on a policy that sparked a political and legal firestorm. On Friday, the Justice Department announced it would ask the Supreme Court to put on hold Texas' restrictive abortion law until legal challenges are addressed.
has sparked handwringing insocial issues and public policy on behalf of their on customers, employees and shareholders?
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