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  • Entrepreneur

    Don’t Compete. Differentiate!

    Oct 05, 2021 2 minutes
    by ADAM BORNSTEIN
    Illustration
    / FEDERICO GASTALDI

    Q What are innovative ways to scale a business that most people don’t discuss?

    —DIANA, CHICAGO

     of scaling a business is “Don’t worry about the rules of scaling a business.” If you’re copying others, then you’re always following their lead, which means you pick up breadcrumbs instead of getting can create.

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