Business As Unusual: A Futurist’s Unorthodox, Unconventional, and Uncomfortable Guide to Doing Business
By Jack Uldrich
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About this ebook
Today is the slowest rate of change we will ever experience. From this provoking premise, global futurist Jack Uldrich succinctly delivers ten Big AHA (awareness, humility, and action) ideas focused on helping business leaders and organizations navigate tomorrow’s uncharted and unpredictable waters.
Uldrich’s unrivaled, fast-paced manifesto not only explains why “business as unusual” will be the new normal, but also unpacks a series of uncommon and unorthodox actions designed to help you create and unleash a future of unparalleled success.
To navigate the future, business leaders must
• be AWARE of how technological , economic, social, cultural, and political trends are accelerating, burgeoning, and converging;
• have HUMILITY to the idea that what worked yesterday might not be sufficient tomorrow;
• take ACTION to create a new and better future.
Business as Unusual reveals that the future is the one thing that everyone can change. To find success in business, you must believe the unbelievable, think about the unthinkable, listen to the unconventional, and question the unquestionable.
Jack Uldrich
Jack Uldrich, president of The NanoVertias Group, is the leading voice in America on nanotechnology today. Formerly the chief strategy advisor to Minnesota Governor Jesse Ventura, Uldrich is a sought-after speaker on the ever-growing nanotechnology circuit. His articles on nanotechnology have appeared in various publications, including the Motley Fool. He has been interviewed for ABC News, the Weekend Edition of NPR, and has been a featured speaker for numerous Fortune 100 companies.
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Business As Unusual - Jack Uldrich
future
IN THE WORLD OF BUSINESS, UNUSUAL WILL BE THE NEW USUAL.
Don’t believe me?
Consider the following:
•Within a month of COVID-19 being declared a national emergency, 51 percent of the workforce began working remotely—demonstrating business can change quickly when needed.
•Twitter told its employees that they could work from home—forever!
•In the first two months of the pandemic, e-commerce sales doubled. Stated another way, in eight weeks, internet sales increased as much as in the past ten years combined.
•Airline traffic had declined to levels not seen since the 1950s and hotel vacancy rates were at historic lows, but jigsaw puzzle sales went through the roof.
•But even prior to COVID-19, the world was changing rapidly.
•In early 2020, more consumers were already having more meals delivered to them than were dining out.
•Growing up, many of us were told by our mothers, Never get into a car with a stranger.
Today, the advice is routinely ignored billions of times a year thanks to Uber and Lyft.
•Millions of people were swapping hotels for the beds of strangers because of Airbnb.
•A private citizen has launched a rocket into outer space—and returned it safely back to earth. Two other billionaires are pursuing similar plans, and one plans to launch tourists into space by 2021.
•Waymo’s autonomous vehicles have logged over fifteen million miles of road experience, making the company’s software and artificial intelligence the most experienced driver in the world.
Within the past two years, tens of millions of consumers have put AI—in the form of the Amazon Echo and Google Home—into their homes. Concerned that their children are learning poor social skills because of how they interact with the smart speakers, some parents have programmed their devices to respond only when their kids have prefaced their requests with the word please.
•Some chatbots are now so good that many humans can’t tell when they are speaking to a computer. In other words, people are now having natural conversations with artificial intelligence.
•One of the people on Time magazine’s list of the 25 Most Influential People on the Internet,
Lil Miquela, isn’t a person. It’s an avatar with over 1.5 million human followers.
•A Jimmy Buffett–themed Margaritaville
senior housing complex has opened in Florida. With continued advances in biotechnology, regenerative medicine, and stem cell research, people claim that fifty is the new thirty, seventy is the new fifty, and soon one hundred may be the new seventy. If true, today’s seniors might be wasting away in Margaritaville
for decades more to come.
•Robots are doing backflips, drones are delivering medical supplies, and hundreds of workers are donning soft robotic exoskeletons to enhance their strength and avoid injuries. Some exoskeletons can even shape-shift into "chairless