HOW TO BUILD A BRAND WITH WATERMELON
Mar 16, 2021
1 minute
GRAPHIC BY MSJONESNYC
–BRIT MORSE
n 2014, Sarah Lee (right) and Christine Chang (far right) left a modern Korean skin care brand, with just $50,000 in savings. One of two initial products, a watermelon mask, was inspired by their grandmothers, who’d rub watermelon wine on heat rashes during summer months in Korea. The mask quickly became a cult favorite, so the co-founders launched an entire line of watermelon products.
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