Facing a Hard Choice? Get Out of Your Head
Oct 05, 2021
2 minutes
by JASON FEIFER
ntel nearly failed in the 1980s, but its survival became a classic success story. The short version goes like this: Intel’s memory chip business was struggling, and its leaders, Andy Grove and Gordon Moore, felt lost. One day, Grove asked Moore: “If we got kicked out and the board brought in a new CEO, what would we do?” Moore’s response:
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