What Did You Cut?
Oct 05, 2021
2 minutes
Illustration / PETE RYAN
1/Build business before buzz.
“It’s enticing to spend on sexy things like PR and events. But while awareness is great—and needed—you want to make sure you have the distribution set up to fully take advantage of the awareness. Early on, we spent on
You’re reading a preview, subscribe to read more.
Start your free 30 days