Kiplinger

3 New-Investor Myths That Need Busting

The brokerage industry saw historic growth and engagement among retail investors in 2020 and into 2021. Individual investors opened more than 10 million new brokerage accounts in 2020, according to JMP Securities estimates.

At Schwab, we've added more than 1 million new brokerage accounts for three consecutive quarters, and as we've seen across the industry, a vast majority of those new clients are millennial or even younger.

Some industry pundits have described these new investors as uniformed, shortsighted risk takers, suggesting that things will end badly for them compared to more experienced

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