he fashion industry’s relationship with sustainability and its push for more environmentally friendly practices is one that’s often taken with a pinch of salt. While there have been significant strides made across the board, being a commercialised industry—one that undoubtedly focuses on sales and profits—the idea that a brand can exist, cater to (hopefully) successive demand, and at the same time do so in an environmentally conscious
the new normal
Oct 01, 2021
2 minutes
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