How ‘name, image, likeness’ rights change the game for NCAA athletes
Sep 30, 2021
2 minutes
College sports have long captured the hearts of fans around the nation who wear team colors to cheer on their favorite amateur athletes. And for a long time, colleges and universities have profited from their athletes’ stardom.
But this fall – for the first time – athletes can reap the financial rewards of their success, too.
The National Collegiate Athletic Association (NCAA) interim policy, as of July 1, lets
Why now?Who benefits?What concerns does it introduce?You’re reading a preview, subscribe to read more.
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