TASHA’S WORLD
An explosion of colour, ice-cream cones, lanterns, children’s yelps of joy, larger-than-life decorations, novelty items for sale … the newly revamped Le Parc by Tashas immediately invokes the feeling of being at a carnival while remaining true to the quintessential Tashas brand – one that has kept customers coming back, and queuing for tables, for more than 16 years.
But Le Parc is not just a daytime café for ladies who lunch. It’s an elegant but unpretentious eatery, with a menu conceptualised by executive development chef Jill Okkers, a children’s area where you can make your little one’s gelato, confectionery and candy-floss dreams come true, as well as a food emporium for freshly baked goods, pantry and gifting items.
Founder and CEO of the Tashas Group, Natasha Sideris, says that having been at Hyde Park Corner for 11 years, the natural next step would have been just to renovate – a lick of paint, change the fabrics and maybe add a few new dishes to the menu – but then an opportunity to create a unique concept presented itself.
“I asked the team to go away and come up with something crazy – a complete departure from the quite serious black, white and gold aesthetic. As a group, it’s important that we keep innovating.”
Natasha was approached to launch the Tashas concept in the US, Australia and London, but finally opted for Dubai, which she feels has a routine that almost mirrors
