Inc.

How We Broke TikTok Records and Created a Playbook for Viral Marketing

No 78 GEOFFREY GOLDBERG & EVAN HOROWITZ

MOVERS+SHAKERS

THREE-YEAR REVENUE GROWTH: 4,802%

Geoffrey Goldberg and Evan Horowitz were married and living in a one-bedroom Brooklyn apartment in 2016 when they wondered if they should hitch their careers together, too. Goldberg was a former Broadway dance captain turned director and choreographer, and Horowitz was a marketing pro with a Harvard MBA. They combined forces and called their new venture Movers+Shakers. The Santa Monica, California-based business puttered along as a two-man digitalmarketing shop for a few years until one of their campaigns exploded on TikTok, hitting a

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