Insider’s Guide To Online Beauty
Sure, everyone knows all the big players when it comes to online beauty shopping, but that barely skims the surface of what’s available. You can now get your fix from a wide range of brands, with new and familiar names from skincare, makeup, devices, fragrances and even personal care.
These beauty e-commerce sites have character and purpose. A few were started to fulfil a personal need for alternative brands; others, to fill a gap in the market. All have seen more traction in recent times due to the pandemic, with purchasing shifting from brick-and-mortar stores to online.
Savina Chow, founder of Beaubit, says: “Previously, we relied on friends and family to share their experiences before a purchase happens at the store. Today’s landscape means we look to digital content creators for product recommendations and, through that, brands can speak directly to us. The rise
