NPR

Tale Of Tesla, Elon Musk Is Inherently Dramatic And Compellingly Told In 'Power Play'

Perhaps most interesting in Tim Higgins' book are the hints at what might have been: Tesla could have built a plug-in hybrid, or sold itself to Google, or become a battery supplier.
<em>Power Play: Tesla, Elon Musk, and the Bet of the Century</em>, by Tim Higgins

Elon Musk has gotten a lot of things wrong. He's blown deadlines, pissed off regulators, driven away talented employees, and made unfulfilled promises that ran the gamut from unrealistic to absurd.

But he got some things — some big, fortune-making and world-transforming things — right. He believed the world had an unmet appetite for electric cars. He thought a California startup could upend the global auto industry. And time and again, when Tesla's future seemed doomed, he (quite literally) gambled that the company could

You’re reading a preview, subscribe to read more.

More from NPR

NPR4 min read
Got Brothers Or Sisters? Warm Sibling Bonds Help Booster Happiness As You Age
Researchers have found that a warm, close bond with a sibling in early adult life is predictive of good emotional health later in life, with less loneliness, anxiety and depression.
NPR4 min read
We Asked, You Answered: Let's Make A Toast To The Ways You Keep Calm And Carry On
Our readers responded to our callout, sharing the strategies they use to lift their spirits in the face of setbacks and woes. And yes, one way is: A jam happy face on toast!
NPR3 min readInternational Relations
World Central Kitchen Says It Will Resume Operations In Gaza
The aid group said the humanitarian situation in Gaza remains dire and that it has almost 8 million meals ready to distribute. The group halted efforts after Israeli strikes killed seven workers.

Related Books & Audiobooks