PLANT-BASED MADE EASY

There are a lot of reasons why people adopt plant-based diets. Some focus on the ethical cost of industrialized animal farming, others grow concerned with the environmental impact along with the economic strain that actually entails meat production. Then there are also those who are attracted by the health benefits of exchanging meat for plant-based foods or plant-based meat substitutes.

The biggest barrier to entry for would-be adopters is, more often than not, the perceived lack of options. Even if, fried chicken, surf ‘n’ turf and other meaty goodness is not always easy. It certainly doesn’t help that traditional alternatives to meat like tofu and —despite their popularity across the region—are often considered inferior, while more modern meat analogues fail to live up to their promise. Well, at least their earlier iterations did.