Consumer demand for plant-based milk continues to grow, with the oat beverage market reportedly worth $4 billion globally as of 2020, according to AP Food Online.
Jie Ying, Senior Strategic Marketing Manager of Kerry Asia Pacific, Middle East, Africa (APMEA), says that oat milk has been growing in popularity due to its compatibility with coffee, creamy texture, and similarity to dairy milk.
“It’s a market game changer because it can deliver the same type of drinking experience as a latte but is 100 per cent plant-based,” says Jie Ying.
Taste and nutrition solutions provider Kerry has used an insight-led approach to innovation and technology to create healthy ingredients for the past 40 years. However, it wasn’t until last year that Kerry decided
