Ferlazzo
Jul 25, 2021
2 minutes
WE’VE ALL HEARD the truism, ‘success has many fathers, but failure is an orphan’. The auto industry has certainly given credence to this notion but more accurately in this business ‘it takes a village to raise a child’. So, who really determines what the car will be? Marketing, Engineering or Design?
There are many stakeholders in the complex process
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