A BIT OF HEALTHY COMPETITION…
Nov 11, 2019
3 minutes
MALCOLM READING
Competitions represent the currency of talent in architecture. We all live in a world where talent defines not just our professional successes but our competitiveness as nations.
For a client looking for a fresh approach, a successful competition brings new ideas, generates a narrative and establishes a compelling project identity months or years before a physical building is open for business.
For an architect or practice, there are multiple benefits: a chance to show deep skills, break into new markets, test the team, build collaborations.
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