EVERYONE’S A WINNER (BABY)

You are participating in one of the many open call international competitions. Your firm has worked hard on the entry. Your concept is solid, your response to the site and design requirements excellent, and your presentation is of a high standard. So submission day comes: ‘roll the dice’. Either win and claim the glory, or lose and end up with hundreds of hours of sunk cost with nothing to show for it. Sound familiar? But does it have to go this