Why Indie Brands Are At War With Shein And Other Fast Fashion Companies
The fast-fashion giant is facing growing criticism from customers and independent designers, who say the brand has made it big by copying designs from small businesses.
by Sharon Pruitt-Young
Jul 20, 2021
3 minutes
Shein may have the fast fashion market cornered, but a growing number of their customers are calling for increased accountability from the company as indie designers continue to accuse them of ripping off their work.
As the most-installed shopping app in America, Shein has become an e-commerce giant, one that's particularly popular with Gen Z.
But its growth has not been without controversy. In addition to the , Shein is also routinely criticized
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