WeWork Prepares For A Second Act — Banking Its Future On The Rise Of Remote Work
After the ouster of its eccentric founder, the co-working startup made a seasoned real estate executive its CEO. Now it's hoping to go public and lure workers back to communal office space.
Say WeWork and one person comes to mind: Adam Neumann, the lanky founder and former CEO with flowing black hair and a rock-star persona who would carry on about the "energy" of the company's communal work spaces.
He also embraced a "party-boy life style," said Eliot Brown, whose new book with co-author Maureen Farrell, The Cult of We: WeWork and the Great Start-Up Delusion, was published on Tuesday.
Well before noon, Neumann was known to offer potential investors shots of tequila from a bottle he kept behind his desk.
"He had a cigar-bar-type
