Silver Linings PLAYBOOK
Jul 14, 2021
3 minutes
“TO PROTECT YOUR BUSINESS AND STAFF, YOU HAVE TO FOCUS ON PROFIT INSTEAD OF REVENUE”
– Olivia Carr
THE CHALLENGE: A CASH-FLOW CRISIS
ast year, Olivia Carr posted on Instagram something unexpected. Between product shots of perfectly styled pillowcases and endorsements from Kris Jenner, Carr, the founder of luxe sleepwear label Shhh Silk, shared a screenshot of her bank statement. It showed a balance of minus $907. “For the first time since we launched in 2015, we had three consecutive days of zero sales at the start of the pandemic. Very quickly, we went into debit,”
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