How can technology be explained through poetry and play?
Jul 08, 2021
4 minutes
Writer Rosa Bertoli
The Italian designer toys with the future of products, interactions and tools
Designer Matteo Loglio’s career has been punctuated by a series of lucky encounters. During his master’s degree in user experience design at SUPSI, Switzerland, one of his tutors was Massimo Banzi, co-founder of legendary open-source hardware and software company Arduino, who became a mentor for Loglio and hired him to work for the company in 2011. A few years later, Loglio bumped into creative entrepreneur Fillipo Yacob, an old acquaintance from his native Bergano. They joined forces to launch Primo Toys, and its first product, Cubetto, was a
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