The Winner takes it all …

uccess should actually come on its own. According to current data, there are two billion users on Facebook and one billion on Instagram, who are supposedly all waiting to click on the next single or album project. In the end, according to , the only thing left to do is to tap into this huge target group and „promote your own songs like crazy.“ [1] As more and more musicians are now discovering, this seemingly simple calculation does not work out. Although they dutifully do several posts every day, their accounts look more like graveyards. When the British electronics duo Swayzak wondered on Facebook a few years ago that they had 10,000 fans but were selling practically nothing, They were treated with malice in return for this honest disappointment. Since then, a new era has dawned, Swayzak have largely disappeared from the scene and their colleagues have learned from the episode: Nowadays, almost no one dares to complain, so