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  • The Atlantic

    Who Are Donald Trump's Supporters, Really?

    Four theories to explain the front-runner’s rise to the top of the polls.
    by Derek Thompson Mar 01, 2016 5 minutes
    Source: Dave Kaup / Reuters

    Who are the 49 percent?

    Donald Trump is now the presumptive front-runner for the GOP nomination, attracting nearly half of Republican support, in the latest national poll. The peculiar allure of the Trump Brand has been documented, mocked, admired, and mourned. But what about his consumer base. Who’s buying this stuff?

    The first story about the typical Trump buyer was simple: These were poorly informed voters, swept up by a modern circus act orchestrated by a mass-media-age P. T. Barnum with arguably worse hair. But Trump’s appeal has proved to be more than a passing fad.

    The second Trump-voter story focused on the typical demographic breakdowns: gender, race, and age. Back in December, a found that Trump's support skewed male, white, and poor. The male-female gap was 19 percentage points

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