CONVEYING THE RIGHT MESSAGE
sually, the only time you read about motorcycles in the mainstream media is when someone dies. Such was the case during this year’s Mugello Grand Prix. Jason Dupasquier, a young Swiss man — barely 19 years old, in fact — died during Moto3 qualifying. Though it almost never covers motorcycle racing, CNN thought the passing of Dupasquier newsworthy enough to put it right at the top of its homepage. TMZ, which normally doesn’t cover anything bike-related unless it involves Keanu Reeves, gave his passing a grim headline. Were it not for
