A WORKING SPACE FOR A NEW SYSTEM
Yoon Hanjin co-principal, FHHH FRIENDS, Kim Sejoong, Han Joowon co-principals, COM × Park Semi
Park Semi (Park): HYBE is a remodeling project that transforms the rental office located at Hangang-daero into a company office building. What were the conditions presented by the original building?
Yoon Hanjin (Yoon): The Yongsan Trade Center, which is now remodeled as the new HYBE office, used to be a typical for-profit rental office building. The lower levels were intended for use as a wedding hall while the rest were intended as rental office spaces. As the conditions did not permit a large space, the core was placed at the building’s centre and all of the spaces were consequently made of equal area. The central core was limited, as it did not display a clear directionality.
As we began to contemplate how best to turn this for-profit rental building into a company office, we thought we should first try to understand the building’s essential properties and chart our course from there.
The number of members constituting Big Hit grew exponentially over two years, and it is still growing along with the development in its infrastructure. To cater to such changes, it required a new office that would embody HYBE in its new brand identity and system. I think it is no longer the case that one designs and solves problems presented by the client. Nowadays, the design is conducted from start to finish through closer collaboration between the user and the designer. Instead
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