What’s So Great about Diversification?
by Justin Goodbread, CFP, CEPA
Jun 16, 2021
3 minutes
Whether you’re a novice hobby trader, a seasoned titan of Wall Street, or just beginning to research investing, you’ve probably heard of diversification. At some point, you’ve been casually channel surfing and stumbled upon a financial pundit touting the necessity to diversify your investment portfolio. But why is diversification such a universally known investment strategy?
Simply put, diversification is holding investments that will react differently to the same
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