Q: Why can’t I quit sugar? A: Youcan

Addiction is not just messy drunks, coke-heads or junkies. The biochemical reality is we can become addicted to many things that are much more subtle and that are so socially acceptable, we’d happily give them to toddler. Our brains operate a biochemical reward system to make us get off our bottoms and do stuff that keeps us alive long enough to produce the next generation. Without it, we wouldn’t get out of bed, we wouldn’t eat even if food was put in front of us, we wouldn’t go to the trouble of meeting other people and certainly wouldn’t bother getting to know them well enough to have children with them. This same system keeps